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Studio Miklavc.
Design, dizajn, industrijsko oblikovanje, grafično oblikovanje, vizualne komunikacije, zasnova blagovnih znamk, blagovna znamka, razvoj in načrtovanje izdelkov, celostna podoba, oblikovanje internetnih strani, oblikovanje izdelkov, oblikovanje pohištva, storitveno oblikovanje, označevalni sistemi, informacijsko oblikovanje, oblikovanje električnih in elektronskih naprav, oblikovanje za šport, oblikovanje interjerov, oblikovanje svetil, ekološko oblikovanje, trajnostno oblikovanje, oblikovanje za uporabnika, svetovanje, prepoznavnost, sporočanje, inovativnost, inovacije, netehnična inovacija, prihodnost.
Product design Industrial design, visual communication, brand development, corporate identity, consulting, product development, web design, furniture design, service design, information design, design of electronic goods, design for sports, interior design, lightning design, ecological design, eco, user centred design, consulting, communication, innovative, innovation, non technical innovation, future.
Nagrada Red dot, Red dot award winner
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The Alpina Trekking collection is based on the traditional values of performance footwear. The client's long tradition provided a large pool of resources, among which we chose the correct ones and incorporated them in the new product line, while also modernizing and improving it with innovative solutions.
The main task was to design a coherent product family with clearly visible identity. The "fifth element" serves as the binding design element, that is there not only as an element of recognition, but is always a part of a functional element in the shoe's construction. Speaking of which, the shoes' construction is deliberately functional, the materials used of the highest possible quality and the last construction is comfort oriented. With the exchangeable Volume Control Plate, the inner volume can be customized to specific needs, and special attention is given to adjusting the lacing for climbing or descending. Shoes have two flex points and excellent ankle support.
The main goal was to design a system of over 20 products that can grow and evolve, thus making Alpina footwear recognizable in the long term.
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Product design:
Jaka Verbič, Jože Carli, Jure Miklavc
Product graphics:
Jaka Verbič, Jure Miklavc
Photo:
Tone Pintar, Alpina d.o.o.
Client:
Alpina d.o.o.
Year:
2011
Link:
www.alpinasports.com
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