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Kelih family New sustainable approach to

Brand identity, visual communications

Identity for and idilic tourist farm in alpine village Gorjuše situated in the Triglav national park, surrounded by meadows and forests. It is the last hamlet before the Pokljuika plateau, entrance to the Kingdom of Zlatorog.

The family priorities simple back to basic living upon tradition and respect for local nature. They offer their guests that they become part of their family during stay and enjoy warm authentic family relations. Guest can participate by helping with daily duties on farm and learn local craft skills. Important part of the business is symbiosis with local natural and social environment.

Identity follows this back to basic approach and it is simple enough that it can be replicated in different materials with very basic tools.

Business case:
IIdentity for socially oriented tourism package

Design:

Barbara Šušteršič, Jure Miklavc

Photo:
Dragan Arrigler, Tomaž Lunder

Client:
Lean d.o.o.

Year:
2013

Link:
www.kelih.com

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